{"id":391,"date":"2010-10-22T15:56:19","date_gmt":"2010-10-22T13:56:19","guid":{"rendered":"http:\/\/www.esanu.name\/vitalie\/?p=391"},"modified":"2010-10-22T15:56:19","modified_gmt":"2010-10-22T13:56:19","slug":"arti%c8%99ti-lua%c8%9bi-va-dreptul-de-autor","status":"publish","type":"post","link":"http:\/\/esanu.name\/vitalie\/?p=391","title":{"rendered":"Arti\u0219ti, lua\u021bi-v\u0103 dreptul de autor."},"content":{"rendered":"

\t\t\t\t\"Broken
\nBuzz-ul de s\u0103pt\u0103m\u00e2na trecut\u0103 a dezbinat societatea \u00een dou\u0103: cei pentru revenirea torrents \u0219i cei care sunt contra. Aceast\u0103 problem\u0103 e minor\u0103 \u00een compara\u021bie cu ceea ce se petrece acum \u00een lumea drepturilor de autor.<\/p>\n

P\u00e2n\u0103 la apari\u021bia Internet-ului, oamenii de crea\u021bie st\u0103teau prin caselor lor de crea\u021bie, creau, inventau, produceau, unii aveau norocul s\u0103 fie descoperi\u021bi de vreo cas\u0103 produc\u021bie, care \u00eei cump\u0103ra drepturile de autor \u0219i \u00eencepea s\u0103 \u00eei tirajeze crea\u021bia p\u00e2n\u0103 la refuz, \u00een schimb autorii de obicei primeau o sum\u0103 fix\u0103 pentru fiecare crea\u021bie indiferent de succesul operei sale. Astfel, timp de aproximativ 80 de ani, companiile de distribu\u021bie au existat \u0219i au crescut, \u00eens\u0103 arti\u0219tii nu prea. Unii dup\u0103 moarte poate aveau succes.<\/p>\n

Lan\u021bul e urm\u0103tor: Artist -> Crea\u021bie -> Cas\u0103 de distribu\u021bie -> Promovare -> Tirajare -> Consumator. P\u00e2n\u0103 la apari\u021bia Internet-ului era foarte greu s\u0103 te promovezi, Radioul \u0219i TV-ul era foarte scump, dealtfel ca \u0219i acum. Odat\u0103 cu Internetul, Artistul are o posibilitate de promovare f\u0103r\u0103 margini. Avem lan\u021bul: Artist -> Crea\u021bie -> Internet -> Consumator. Acest lan\u021b este de sute de ori mai ieftin \u0219i deschide o pia\u021b\u0103 f\u0103r\u0103 de grani\u021be.<\/p>\n

Ce se \u00eent\u00e2mpl\u0103 acum? Casele de discuri v\u0103z\u00e2nd aceast\u0103 metod\u0103 alternativ\u0103 de promovare a artistului \u00eencearc\u0103 s\u0103 o \u00eenchid\u0103, sub diferite pretexte, \u00eenchiderea de site-uri torrents, youtube pentru c\u0103 practic \u00eenseamn\u0103 moartea acestor case de stors bani. \u00cen schimb arti\u0219tii care \u0219i-au v\u00e2ndut drepturile nu prea sunt interesa\u021bi de cele ce se petrec \u0219i nici nu sunt interesa\u021bi pentru a se promova, casa de discuri va lua bani, nu el.<\/p>\n

Casele de distribu\u021bie au f\u0103cut a\u0219a mult lobby c\u0103 artistul acum nu-\u0219i poate vinde crea\u021bia singur, f\u0103r\u0103 o cas\u0103 de discuri. \u00cencerca\u021bi s\u0103 vinde\u021bi muzic\u0103 prin amazon sau itunes, te vor refuza \u0219i te vor ruga s\u0103 te adresezi la o cas\u0103 de discuri care are drepturi de distribu\u021bie a crea\u021biei tale pe teritoriul anumitui stat.<\/p>\n

Acum statistic\u0103 \u0219i cifre concrete. Deja 25% din muzic\u0103 se vinde digital. Aparatele de ascultat \u0219i de vizionat filme nu mai au DVD-uri \u0219i CD-uri se face totul prin USB drive-uri. 30% din popula\u021bie e conectat\u0103 la Internet. Dup\u0103 statistic\u0103 omenii cu venit peste medie sunt conecta\u021bi la Internet, adic\u0103 oamenii care pot pl\u0103ti pentru cultur\u0103.<\/p>\n

S\u0103-\u021bi vinzi drepturile unor Case de Distribu\u021bie care se orienteaz\u0103 pe v\u00e2nz\u0103ri de CD-uri \u0219i DVD-uri e o sinucidere, \u00eens\u0103 dac\u0103 te orientezi pe v\u00e2nz\u0103ri digitale amazon sau iTunes \u0219i singur s\u0103 te promovezi pe youtube \u00ee\u021bi este \u00eengr\u0103dit accesul de c\u0103tre acelea\u0219i Case de Distribu\u021bie.<\/p>\n

Situa\u021bia e urm\u0103toare, arti\u0219tii (spre deosebire de progamator) nu-\u0219i pot vinde crea\u021bia, au devenit ca ni\u0219te robi ai Caselor de Distribu\u021bie.<\/strong><\/p>\n

Cine afecteaz\u0103 bun\u0103starea arti\u0219tilor, casele de discuri care nu permit monetizarea direct\u0103 sau utilizatorii care pirateaz\u0103 o crea\u021bie taxat\u0103 la o sum\u0103 exagerat\u0103 de acelea\u0219i case de discuri.<\/p>\n

Ca \u0219i unui om b\u0103tr\u00e2n, e greu s\u0103-i schimbi mentalitatea unei case de discuri. \u00cen schimb arti\u0219tii pot s\u0103-\u0219i ia crea\u021bia \u00een m\u00e2inile proprii s\u0103 revoce contractele \u0219i s\u0103-\u0219i plaseze crea\u021bia pe youtube \u0219i s\u0103 fac\u0103 ceva bani din reclam\u0103. Sau s\u0103 ofere gratis opere sale \u0219i s\u0103 transforme armata aceast\u0103 de consumator \u00een folosul propriu. Invita\u021bii la concerte sau dona\u021bii \u0219.a.<\/p>\n

S\u0103 lobeze pentru s\u0103 li se permit\u0103 direct s\u0103 v\u00e2nd\u0103 \u00een Internet f\u0103r\u0103 intermediari. Evident c\u0103 pre\u021bul va deveni mult mai mic.<\/p>\n

PS. Plec \u00een c\u00e2teva ore la concertul Getei Burlacu, despre care la sigur am aflat din Internet (posibil c\u0103 de pe con\u021binut piratat) c\u00e2t de frumos c\u00e2nt\u0103. <\/em>\t\t<\/p>\n","protected":false},"excerpt":{"rendered":"

Buzz-ul de s\u0103pt\u0103m\u00e2na trecut\u0103 a dezbinat societatea \u00een dou\u0103: cei pentru revenirea torrents \u0219i cei care sunt contra. Aceast\u0103 problem\u0103 e minor\u0103 \u00een compara\u021bie cu ceea ce se petrece acum \u00een lumea drepturilor de autor. P\u00e2n\u0103 la apari\u021bia Internet-ului, oamenii de crea\u021bie st\u0103teau prin caselor lor de crea\u021bie, creau, inventau, produceau, unii aveau norocul s\u0103 … Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[],"class_list":["post-391","post","type-post","status-publish","format-standard","hentry","category-neclasificat"],"_links":{"self":[{"href":"http:\/\/esanu.name\/vitalie\/index.php?rest_route=\/wp\/v2\/posts\/391","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/esanu.name\/vitalie\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/esanu.name\/vitalie\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/esanu.name\/vitalie\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/esanu.name\/vitalie\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=391"}],"version-history":[{"count":0,"href":"http:\/\/esanu.name\/vitalie\/index.php?rest_route=\/wp\/v2\/posts\/391\/revisions"}],"wp:attachment":[{"href":"http:\/\/esanu.name\/vitalie\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=391"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/esanu.name\/vitalie\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=391"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/esanu.name\/vitalie\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=391"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}